The Case for Editing in the Cloud

Prior to the outbreak of the pandemic, editing workflows were mostly tethered to physical infrastructure and fixed on-premises workstations. While a few forward-thinking organisations were exploring cloud-based workflows, the majority did not see an immediate need to reconfigure their approach. But in many cases those organisations were already upgrading their storage from LTO to digital, undergoing the process of moving at least some of their content to the cloud.

The question then became – if the media assets you are working with are cloud-based, then why aren’t your workflows based there too?